Started in 1977 with a shoestring budget, Chris Ashford’s one man record company documented the early punk scene in Los Angeles.
Chris Ashford may not be a household name, but over 40 years ago, he released a single by his teenage friends, The Germs. That single, Forming / Sex Boy, is now widely recognized as the first Los Angeles DIY punk release. Shortly after, Ashford was approached by The Dils’ manager to put out a single for them. This was issued as What 02, The Dils’ I Hate the Rich. At the time, Ashford was frequenting The Masque in Hollywood, and from there recorded The Controllers, The Skulls, and the Eyes. In 1982, the What Records? name was sold, around the same time Ashford began releasing surf rock and taking his music business in a different direction. (further reading…)